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Twitter 24 voted a success (28/09/11)
The Highland Council is pleased with the response from the public to its participation in a national Twitter 24 initiative, which saw the Council send tweets to its 1,167 followers over a 24-hour period from noon on Tuesday 27 September.
During the Twitterthon, the Council gave a flavour of the day in a life of the Council by tweeting at no extra expense to the authority, 120 messages under the hashtag #whatwedo
90 followers were gained in the week leading up to the event (30 on the day) and no adverse reaction was experienced.
Budget Leader Councillor David Alston said: “We've been using Twitter and other social media successfully for a while now but we keep experimenting. The feedback that we get from many users shows that they welcome this form of communication and appreciate us trying to innovate. We will certainly consider repeating Twitter 24 and extending social networking.”
You can sign-up free and follow the council on Twitter here: www.twitter.com/highlandcouncil
Summary of Twitter 24 in Highland
- 120 messages posted
- 30 followers gained on the day (90 followers gained in the week leading up to the event, taking us to 1,167 followers)
- 7 followers lost
- 34 Re-Tweets (23 separate tweets were RT’d 34 times)
- 452 links clicked
- 30 comments (7 direct compliments, 4 negative remarks)