/ Home / Your Council / News / Public Relations
Advertising and Sponsorship
During the budget consultation exercise in 2010 feedback showed that the Council should look to generate more income from advertising and sponsorship.
At the Resources Committee in October 2011 it was agreed that a co-ordinated approach would be taken to advertising and sponsorship across suitable Council assets. It was also agreed that this would include tendering for an external partner to work with the Council to assist in maximising the benefit from our assets. That tender process resulted in the Scottish Provincial Press(SPP) www.spp-group.com being awarded the contract with New Century Publishing Group a subsidiary of SPP handling this. Their Highland-wide presence and ability to deliver at a local level were key elements in their successful bid. The income from advertising and sponsorship forms part of the budget for 2012/13 and is key in generating income from new areas to support budget pressures.
The Council is now working closely with SPP to identify suitable assets that can be offered to market for advertising and sponsorship. It is vital to the Council that any such advertising or sponsorship is deemed suitable. Control of this is provided for both under the Advertising and Sponsorship Policy and under the terms of the contract which ensure the Council has the final sign off of any potential advertiser and sponsor including content of advertisements.
Advertising and sponsorship opportunities
New and exciting opportunities for advertising & sponsorship are currently being developed, if you are interested in taking advantage of these or just want to know more please contact;
Bev Birch, Account Manager
Scottish Provincial Press Ltd
New Century House
Tel: 01463 732223 (Ext: 165)