How to use the corporate identity of The Highland Council.
Introduction
These guidelines define the correct use of The Highland Council's logo and corporate identity. The instructions and guidance contained below apply to all staff and employees of the Council and also to external suppliers such as printers, signmakers; and recipients of grant aid from the Council etc.
The guidelines specify the way the logo should be used by the Council in a wide variety of situations, ranging from stationery and publications to signage and vehicle livery. It is most important that all concerned follow these guidelines to the letter and, if ever in doubt, seek guidance from the Public Relations Office of The Highland Council on the correct application for any situation.
In order to maintain the effectiveness of the corporate identity for The Highland Council a proof checking system has been established. For further assistance please contact:
The Public Relations Manager, Public Relations Office,
The Highland Council, Glenurquhart Road, Inverness IV3 5NX.
Tel: 01463 702020 Fax: 01463 702025
E-mail:public.relations@highland.gov.uk
The Highland Council corporate identity.
The corporate identity for The Highland Council comprises a logo and a system for its consistent application. The corporate identity promotes the image of The Highland Council to the Highland community and helps people recognise the extent of Highland Council involvement in the provision of services. It is therefore essential that it is used consistently, correctly and appropriately. The logo must be applied to all printed and published materials and should also be used to brand and help promote projects, products and services. The following guidelines are to assist you in this.
The Highland Council logo is the corporate identity of The Highland Council and no other logo should be used to represent services or activities of the council without express permission of the Chief Executive. Services or sections of services should not create their own logos to represent their units/projects/teams etc.
Approved version of the logo.
As of Monday 10 November 2008, we are amending the Council logo to meet the requirements of the Gaelic Language (Scotland) Act 2005, which demands equal respect for Gaelic and English. The current logo does not meet this requirement. Currently, the Gaelic wording, Comhairle na Gàidhealtachd, is a 50% tone of the purple used in the English wording. The Gaelic wording will become green (100%). We will also omit the words “Serving the Highlands”.
The rectangular version will be used in most instances, ie stationery, corporate documents and the web site. It will also be available in black and white.
The circular version will remain, but will be confined to being used on signage, such as the headquarters’ signs; taxi plates and vehicle livery signage.
Please contact the Public Relations Office for guidance on the use of the circular version.
Copies of The Highland Council logo in .jpeg format.
Click to view each logo. To download: right-click on a link and choose "Save Target As".
If you require logos in other formats (such as .eps or .gif) please contact the Public Relations Graphic Design Office on tel: 01463 702008.
The following rules apply to The Highland Council logo.
How the logo SHOULD be used.
The logo shown here is the approved version of the logo for general use. This should not be fragmented or modified under any circumstances. All elements of the logo – map symbol, lettering and the solid line across the bottom of the logo – make up the entire design of the logo and must always be used together.
How the logo should NOT be used.
1. Individual elements of the logo design must never be omitted.
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2. The map symbol must never be used independently of the lettering.
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3. The logo should never be reproduced vertically or at an angle.
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4. The logo must never be distorted – any reduction or enlargement should be equal so that the logo reproduces in proportion e.g. when re-sizing never squash or stretch the logo.
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5. The lettering is part of the logo design and the fonts must not be changed in any way.
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6. The logo should never appear against a conflicting or busy background and should be kept clear of other graphic elements.
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7. Additional text must not be added to the logo, such as services, operational areas or council wards.
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8. In normal circumstances, on a white background, the logo must not be enclosed in a box or shape.
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9. To ensure the quality of image reproduction, the logo must never be reproduced/scanned from previously printed material.
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10. In order to ensure legibility, the logo should not be reproduced at less than 30mm width.
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Logo colour reference guide.
The Council logo is to be reproduced in black or colour against a white background.
The map, English lettering 'The Highland Council' and solid line correct shade of purple is Pantone reference PMS 267.
The Gaelic lettering 'Comhairle na Gàidhealtachd' correct shade of green is Pantone reference PMS 554.
If the print/production process does not use the Pantone reference system the colour/ink should be matched as closely as possible to PMS 267 and PMS 554.
For Pantone Ref 267 Purple:
CMYK 89/100/0/0
RGB 73/47/146
For Pantone Ref 554 Green:
CMYK 90/27/87/14
RGB 0/124/77
Further information.
The strength of the Council's corporate identity depends largely upon its consistency of application. Your help in ensuring this is both vital and appreciated.
If you have any queries about the application of The Highland Council logo please contact:
The Public Relations Manager, Public Relations Office,
The Highland Council, Glenurquhart Road, Inverness IV3 5NX.
Tel: 01463 702020 Fax: 01463 702025
e-mail: public.relations@highland.gov.uk