To become a Fairtrade Zone, Town, City, Village or Island, the same five goals must be met:
- The local council must pass a resolution supporting Fairtrade, and serve Fairtrade coffee and tea at its meetings and in offices and canteens.
- A range of Fairtrade products must be readily available in the area's shops and served in local cafés and catering establishments.
- Fairtrade products must be used by a number of local work places educational establishments, faith communities and other community organisations. A flagship employer is required for populations over 100,000. However if your community is smaller than this, you may still wish to have a flagship employer.
- Attract media coverage and organise events to gain popular support for the campaign.
- A local Fairtrade steering group must meet regularly to ensure continued commitment to Fairtrade Town status. The composition of your steering group should be representative of your community overall.