Dutch distribution deal for Inverness Company
Inverness company Macrae Marketing International (MMi Ltd) has recently signed an exclusive deal with Dutch company Happy Sun Life.
MMi Ltd, an import / export company specialises in sourcing innovative products from the USA and launching them into the UK retail market. They have a good portfolio of products and are actively seeking partners across Europe.
Enterprise Europe Network (EEN) Scotland is a European Commission project delivered and supported in Scotland by Scottish Enterprise and The Highland Council. Gordon Macrae of MMi Ltd contacted The Highland Council’s European Business Adviser Michelle Denoon for advice and assistance to find partners in Europe.
Meanwhile Dutch Company Happy Sun Life was receiving assistance from their local Enterprise Europe Network ream in the Netherlands to identify agents for their innovative sun care product. Through engaging with the Council’s European Business team, Gordon was alerted to this potential business opportunity and met up with Neils Bouman from Happy Sun Life to discuss an exclusive distribution agreement for their UV-protection products in the UK and USA. It was during these conversations that they also discussed the opportunity of Happy Sun Life, distributing MMi Ltd's product in Europe.
The two companies have now signed an exclusive distributor agreement.
Gordon McRae said: “This is a fantastic opportunity to expand distribution of Hang-O-Matic in Europe, the Netherlands is a new market for us. Furthermore, for MMi Ltd to secure the You & UV distribution licence for both the UK and the USA emphasises the depth of our business relationship with Happy Sun Life. Having just returned from a week of business meetings in New York I am delighted to say that the reaction to You & UV was very encouraging; we expect to reach a deal with our North American partners very soon. The Highland Council Enterprise Europe Network team were instrumental in creating this new European partnership, especially, Business Advisor, Michelle Denoon, without whom these exciting European and transatlantic opportunities would not have been possible; we are grateful for her support and expertise.”
Chair of the Highland Council’s Environment, Development and Infrastructure Committee, Councillor Allan Henderson congratulated MMi Ltd on their deal and praised the work of the Council’s Enterprise Europe Network team in bringing the two companies together. He said: “The team work hard to help businesses make the most of opportunities in the EU and beyond. They have the reach, expertise and tailor-made services to find the right international partners and can also use their extensive local knowledge to help take innovative products into new markets. I encourage any businesses looking to expand internationally to contact them to see if they can provide any assistance.”