Aviemore among dozens of Scottish locations to see more people on bikes

Issued in partnership with Cycle Scotland

• B9152 road between Aviemore and Carrbridge, saw 53% growth in the number of people cycling over the first three months of 2025 vs the same period in 2024
• Peaks in cycling around morning and evening commuting times, indicating people are travelling by bike for everyday journeys

Aviemore resident Sally Devlin riding her bike

National cycle counter data has revealed growth in the number of people travelling by bike in Aviemore. It’s among 34 locations across Scotland seeing increases of over 30% in the number of cycle journeys in winter 2024-25 compared with the previous year.

The B9152 road in the north of Aviemore saw 1,469 cycle journeys in January, February and March 2025, compared to 963 cycle journeys in the same period in 2024 – a 53% increase. Future improvements are planned for this location, with a 9km dedicated off-road route for walking, wheeling and cycling to be built during A9 dualling works. This will provide a safer, more direct link between Aviemore and Carrbridge, linking up with existing routes in the area.

In addition to the growth in cycling, peaks at morning and evening commuting times indicate that people in and around Aviemore are predominantly travelling by bike for everyday journeys, like commuting to and from work.

Significant year-on-year increases in cycling were observed at urban and rural locations in Aberdeen, Aberdeenshire, Clackmannanshire, East Dunbartonshire, East Lothian, Edinburgh, Glasgow, the Highlands, Inverclyde, Moray, North Ayrshire, North Lanarkshire, Perth and Kinross, South Lanarkshire and Stirling.

Data was captured through the nationwide network of more than 800 automatic cycle counters managed by local authorities and partner organisations, and analysed by Cycling Scotland, Scotland’s national cycling charity.

Convener of The Highland Council and Badenoch & Strathspey Councillor, Bill Lobban said: “We are encouraged by the growing levels of cycling in Aviemore, which reflect both local enthusiasm and a wider shift towards healthier and more sustainable travel choices. Aviemore’s unique location within the Cairngorms National Park makes it an ideal setting for active travel, and it’s clear from the statistics that residents and visitors alike are embracing cycling for both recreation and everyday journeys.

“The Council remains committed to supporting this momentum through investment in safe, accessible infrastructure and we will continue working alongside our partners the Cairngorms National Park Authority, Transport Scotland and local communities to deliver infrastructure that makes cycling safer, easier, and more attractive for everyone.”

Sally Devlin who lives in Aviemore and cycles to work each day, said: "It can often be, if not always, quicker to travel around Aviemore by bike. We have a good network of smooth off-road trails and quiet roads off the main street which means you get to your destination quicker, enjoy nature and stay away from traffic when getting from A to B. I no longer drive to work, and even though it's just a five-minute cycle you feel so much better for getting outside, and a happy team means happy customers.”

“Recently the speed limit through Aviemore was reduced to 20mph, and I find this makes riding on the road a much easier and more pleasant experience. I’ve also seen an increase in local businesses supporting cycling in terms of secure bike storage and encouragement of making journeys by bike. I hope the more people that see people like me and my colleagues making utility journeys by bike, the more who will give it a go.”

Nick Montgomery, Monitoring and Development Manager at Cycling Scotland, said: “To see significant winter to winter increases in cycling is very promising, especially as the growth is close to locations that have seen improvements for cycling in recent years. The peaks in cycling recorded during morning and evening rush hours also show that people are using these routes to get around by bike for everyday journeys, such as travelling to and from work.”

“What we see from the data is that where local authorities are investing in protected cycle lanes and improved networks of cycling routes, there are big increases in people travelling by bike. Future improvements would support even more people to benefit from cycling as a healthy, affordable, and environmentally friendly way of getting around.”

A map of all 34 locations in Scotland to see increases of over 30% in the number of cycle journeys in winter 2024-25 compared with the previous year is hosted online on data visualisation platform, Flourish.

Further data on cycle rates in Scotland can be found on the Cycling Open Data Portal