NHS Highland and Highland Council support Scottish Water’s ‘Keep the water cycle running smoothly’ campaign
Scottish Water’s ‘Keep the water cycle running smoothly’ campaign has been gaining momentum in the Highlands as NHS Highland and Highland Council have joined ranks with the utility firm to help promote the campaign.
Around 2,500 new parent packs, or ‘Mag-Bags’ are handed out by the NHS Highland midwife team each year and these will now include the cycle campaign leaflet. The magazine bags are presented to all women at their pregnancy booking appointment to help them store the health information given to them throughout pregnancy until their child is five years old.
Sandra Harrington, Highland Council midwifery development officer, said: “We’re delighted to add in the Scottish Water’s ‘keep our water cycle running’ campaign leaflet into our ‘Mag-Bags’ to ensure families in Highland get those essential messages early.”
In addition to the Mag-Bags, campaign posters will be on display in hospitals and other NHS and Highland Council premises, urging people to help put an end to the high number of blockages caused by putting the wrong things down sinks and toilets and saving water.
Chris Wallace, Director of Communications at Scottish Water, said: “We are seeing a significant drop in the number of customers contacting us about blockages caused by wipes in one of the earlier campaign hotspots of Dunfermline. One thing we can thank for this is our successful collaboration with NHS Fife and their midwife team to help share information about the campaign with new parents there.
“We hope to build on that success by replicating this collaboration in the Highlands to help inform and educate customers and make this information as accessible as possible. This will be achieved not only via our TV, radio and social media presence but on a real community level through local staff delivering the message to schools and these partnerships with the local authority and the NHS.”
Scottish Water is more than half way into its’ seven-week national TV, radio and digital advertising campaign, backed by the regional campaigns, which sees Customer Contact Centre worker, Claire Wilson, play a starring role as ‘the voice’ of Scottish Water.
To see Scottish Water’s campaign TV adverts, visit Scottish Water’s YouTube channel at www.youtube.com/scottishwaterfilm.
Customers can learn more about what they can do to keep the cycle running, what should not be flushed down toilets or poured down sinks and how they can save their drains, protect their homes, their neighbours’ homes and the local environment at www.scottishwater.co.uk/cycle.