Inverness Voted Top City For Outdoor Enthusiasts

Photo showing River Ness

Inverness has just been named the best city in Scotland for outdoor enthusiasts, according to new research by LNER.

The study, commissioned by the train company, analysed 71 towns and cities across England and Scotland across five travel themes: family-friendly, sustainability, culture, outdoor experiences, and food. 

Welcoming the news of the city receiving a top rating, City Leader Councillor Ian Brown said:

Welcoming the news of the city receiving a top rating, City Leader Councillor Ian Brown said: “Inverness has long been known as the gateway to the Highlands, and it’s easy to see why. As a vibrant hub for visitors from across the UK and beyond, the city offers seamless access to some of Scotland’s most iconic landscapes and outdoor experiences. From paddling on the legendary waters of Loch Ness to cycling through scenic routes that connect to the wider Highland region, or setting off on iconic trails like the Great Glen Way, the city is a launchpad for unforgettable outdoor adventures.

“We’re equally proud of our green spaces, from the peaceful Merkinch Local Nature Reserve and Ness Islands to the Inverness Botanic Gardens, which celebrated 30 years 2023. This unique blend of natural beauty, outdoor experiences, and rich cultural heritage, all wrapped in the warm Highland welcome we’re known for, makes Inverness a truly special place to visit.”

Chair of the Council’s Economy and Infrastructure Committee, Councillor Ken Gowans added: “It’s incredibly rewarding to see LNER recognise Inverness as the best city for outdoor enthusiasts. Their recognition reinforces the city’s appeal as a sustainable, experience rich destination, something we’ve always known and are thrilled to see celebrated on a national stage.

“The Inverness Castle Experience will offer an immersive journey into contemporary Highland life, celebrating the Spirit of the Highlands through engaging stories, exhibits and experiences. It will also signpost visitors to all areas of the Highlands and encourage them to explore.”

The project has received £30m in investment to support its redevelopment from the Scottish and UK governments, The Highland Council, Highlands and Islands Enterprise, and a range of other partners.

David Flesher, Commercial Director at LNER, said: “When you’re choosing where to go, it’s not always easy to know what a city is really best at—especially if you're trying to plan something special. This research helps take out the guesswork and shows what different places have to offer.

“We hope this guide helps people make more informed choices, whether they’re planning a day trip or a longer summer break. There are so many brilliant destinations on our route, and this is just one more way to celebrate them.”

The LNER study is available here 

11 Jun 2025