Sustainable Tourism Strategy
This strategy sets the direction for sustainable tourism in the Highlands. it explains how the Council will organise resources and work with partners to deliver positive benefits.
what the strategy does
- provides strategic direction for the Council
- shapes how we prioritise resources
- supports future income streams, including the proposed visitor levy
- helps attract external funding and private sector investment
why it matters
- tourism is a key driver of the Highland economy
- we need to balance growth with environmental and community wellbeing
how it fits into wider plans
- part of a multi-layered approach to tourism management
- works alongside other Council and partner initiatives
what happens next
- a delivery programme will set out actions and projects
- actions will cover short, medium and long-term priorities