Organising Events

Benefits of Organising an Event

We are committed to supporting a thriving, sustainable events sector that enhances quality of life, attracts visitors, and contributes to a greener, fairer economy.

Events are a vital part of the Highland tourism ecosystem. Done correctly, they can:

• boost the local economy by attracting visitors and supporting local businesses
• celebrate our culture and heritage, including the Gaelic language
• strengthen communities through participation, pride, and shared experiences
• support sustainable tourism by encouraging responsible travel and environmental stewardship
• extend the tourism season, helping to spread visitor numbers more evenly throughout the year

These priorities align with the Council's Sustainable Tourism Strategy and the National Events Strategy.